BRAND STRATEGIST

Brand Strategist Job Description

Overview

A Brand Strategist develops the strategic foundation for brands, defining positioning, messaging, and brand architecture that guides all creative and marketing efforts. They combine market research, competitive analysis, and consumer insights to create compelling brand strategies that drive business growth.

Responsibilities

Conduct brand audits and competitive landscape analysis
Develop brand positioning and value propositions
Create brand architecture frameworks for organizations
Define brand personality, voice, and tone guidelines
Develop messaging frameworks and key narratives
Lead brand discovery workshops and stakeholder interviews
Conduct market research and consumer insights analysis
Create brand strategy presentations and documentation
Collaborate with creative teams on strategy implementation
Develop naming strategies for brands and products
Guide brand experience across all touchpoints
Measure and report on brand health metrics

Requirements

Junior Brand Strategist

0-2 years of brand strategy or related experience
Understanding of brand strategy frameworks and methodologies
Strong research and analytical skills
Excellent written and verbal communication
Ability to synthesize complex information
Knowledge of market research methods
Strong presentation skills
Understanding of marketing fundamentals
Degree in Marketing, Communications, Business, or related field

Mid-Level Brand Strategist

3-5 years of brand strategy experience
Experience developing brand positioning and messaging
Strong workshop facilitation skills
Ability to lead brand strategy projects
Experience with qualitative and quantitative research
Understanding of brand architecture models
Strong client relationship management
Ability to translate strategy into creative briefs
Track record of successful brand launches or refreshes

Senior Brand Strategist

6+ years of brand strategy experience
Proven track record of impactful brand strategies
Experience with enterprise and complex brand challenges
Expertise in brand valuation and measurement
Strong executive presence and presentation skills
Ability to influence C-level stakeholders
Experience leading strategy teams
Thought leadership in branding and marketing
Deep industry expertise in one or more sectors

Tools & Technologies

Research: Qualtrics, SurveyMonkey, Brandwatch
Analytics: Google Analytics, social listening tools
Strategy: Miro, MURAL, Notion
Presentation: Keynote, PowerPoint, Google Slides
Brand Tracking: BrandZ, YouGov, custom trackers

Career Path

Junior Brand Strategist → Mid Brand Strategist → Senior Brand Strategist → Strategy Director → Chief Strategy Officer

Find Your Brand Strategist Here

Finding a Brand Strategist starts with one call to Artisan Talent and the creation of a Brand Strategist Job Description. We specialize in finding the right creative talent to fit your creative project. Artisan Talent can help you find the perfect match for your project. Contact us to discuss how Artisan’s creative employment team can help find a Brand Strategist to make your dreams come to life. Contact us – we know all the right people (click here to find talent).

If you’re a Brand Strategist, we can help you find the job you’ve been searching for. Call us to talk with a talent counselor and discuss your options. You can also view our creative employment agency’s list of available opportunities or submit your resume (click here to find jobs).

We hope you found this Brand Strategist Job Description helpful.

___________________________________

Artisan Talent is a Digital, Marketing and Creative Staffing Firm placing talent in jobs perfectly matched with their skills all over the US. For available jobs, to submit your resume, or learn more about working with Artisan Talent, contact us here.

BRAND STRATEGIST