We’re experts at matching top talent to all kinds of hiring needs. Here’s a closer look at some of the most common digital, creative, and marketing positons – including what they do and what you should look for.
These pros need to keep projects moving so the customer – and the agency — are satisfied. Account Managers in an agency setting typically handle a handful of accounts, and serve as the primary point of agency contact for their clients. Their job is communicate both good and bad news to a client with tact and aplomb, answer questions, and make certain they receive what they asked for as part of their agency contractual agreement. Need to write an Agency Account Manager creative job description? Learn more here.
Whether creating a new style guide, a campaign for an established brand, or a groundbreaking interactive project, Art Directors combine a deep immersion in design principles, an intuitive sense of style, and a full knowledge of markets and technologies to create engaging and unforgettable work. Art Director jobs require a working knowledge of Adobe Create Suite and various coding languages, superb organization and team-building skills, and years of experience in various aspects of the business. Learn more.
The job is all about the minute detail found in software utilities. The Back End Developer is a source code specialist, at the beginning of a customized website design process, and they are crucial to getting your project off the ground. If you surf a website, you will not see the work of this specialist, but you wouldn’t be able to access the website without their work. Learn more about this digital job here.
Creative Directors understand client needs, user experience, and available technologies. They organize creative teams to make the hard work of producing blockbuster campaigns look like magic. To perform well, a Creative Director requires proficiency in design softwares, knowledge of the creative vision to develop the right look and feel, and exceptional communication and management skills. Learn more.
Great Copywriters use the power of the word to drive audiences to action. Whether a copywriting job requires an unforgettable concept, a punchy headline, or an email that converts, a Copywriter can translate a brand’s core identity into the right call to action. The best copywriters are also great collaborators because they are, above all, keen listeners. Learn more here.
Community Managers are your online voice to the world. The role requires strong writing and communications skills, social media and public relations experience. The Community Manager manages and leads a company’s front-line communication efforts including strategy, content creation, PR, social communication, analytics, and more. Don’t leave this vital role to an overworked employee from another department. Hire dedicated Community Managers to handle all your social needs today. Learn more.
Data Analysts are all about the numbers. In the same way that an Archeologist sifts through soil to get to the fossil within, data analysts sift through statistical information to understand its significance to a particular field. The Data Analyst collects data, sorts it into categories, and then interprets it. Their job forms the basis for strategic decisions that affect the world we live in every day. Business and industry leaders look to the data analyst to understand the numbers – and how to use them. Learn more.
These professionals do so much more than spotting the latest trends. They help create them! Digital Strategists understand all of the digital touch points that a consumer interacts with every day. They create strategic advertising, communications and marketing campaigns that use these touch points to their fullest effect, building a brand image across the digital space. Learn more.
A great Editor or Proofreader does more than catch grammatical errors – they hear a brand’s voice and keep communication consistent and effective, down to the smallest detail. Editor and Proofreader roles require an exacting eye, the ability to adapt to various house styles, and a written test. Learn more.
Front End Developers (FED) have a thorough knowledge of programming languages and technology. They take visual design and wireframe files and turn them into living, functioning websites. Developer jobs require close collaboration with creative teams on every aspect of building and launching a website, microsite, or mobile app. They research, develop, and test operating systems-level software. Learn more. Front End Developers are sometimes inner-exchanged with Web Developers.
Art makes you feel something; design makes you do something. A great Graphic Designer combines brand standards, color theory, graphic elements, and typography to make audiences do both. Graphic design jobs require a strong background in design theory, hands-on skills in the latest version of Adobe Creative Suite, and a portfolio that spans various styles and industries. Need to write a graphic designer creative job description? Learn more.
An Information Architect organizes complex systems of information so that users can find exactly what they’re looking for. Daily tasks in Information Architect jobs can include user research; determining hierarchies of information and content flow; creating PDFs and spreadsheets in Visio, Omnigraffle, and Adobe Illustrator; and delivering taxonomies and wireframes. Learn more here.
Education in all sorts of fields is quickly moving out of the classroom, and Instructional Designers are leading the way. Success in an instructional design job requires unique combinations of skills, from a thorough understanding of design and information architecture to a penchant for explaining abstract concepts in ways that will make sense to a novice. Learn more.
Interaction Designers are specialized UX practitioners whose primary focus is on what happens when the end user taps their mobile device, mouse clicks a button or link, or enters data – usually calling for the display to change or move on to another part of the overall task. In addition to process diagrams, task and navigation flows, the Interactive Designer may deliver prototypes and/or Flash content. Learn more.
Whether adapting an existing property or bringing a new brand into the mobile space, mobile developers know how to create applications and user experiences that are both simple and engaging. Coding, testing, debugging, documenting, and developing mobile experiences that work across various platforms (phones, tablets, etc.) are all part of increasingly important mobile developer jobs. Learn more.
Marketing Professionals know how to communicate the value of a product, service, or brand to its ideal customers, and can turn a business transaction into a long-term relationship. The best Marketers combine rigorous data-crunching with a deep awareness of human behaviors and responses. Beyond conceptual thinking skills and market research, marketing jobs demand strategy, measurement, testing, and tech savvy. Learn more.
Media Planners systematically orchestrates placements of advertising content in any channel that reaches your audience, including television, print, radio, digital, out-of-home, etc. The Media Planner role requires a certain element of creativity, coupled with organizational and research skills. The creative skill-set comes into play as the Media Planner works to develop a media strategy and plan that encompasses the furthest bang for your advertising buck. Learn more.
Presentation Specialists (also called Presentation Designers) can take complex information and present it in a visual form, making it easy to comprehend and to act upon. Presentation Specialist jobs require fluency in PowerPoint, Keynote, and the Adobe Creative Suite, and often involve working closely with various stakeholders on tight deadlines. Conceptual thinking skills and intuitive understanding of information architecture are musts. Learn more.
Product Managers, well, manage products – physical or digital. This means they investigate and research developing new products and organize their distribution to the public. The product can be intangible or tangible including anything you might see at a retail outlet, or technology including software and hardware. Learn more.
Production Artists combine the instincts of a designer and the skills of an engineer, turning concepts into print-ready deliverables and understanding the full production process. Production Artist jobs require immersion in Adobe Creative Suite, a firm knowledge of the latest print and digital standards, and acute attention to detail. Learn more.
Project Managers are responsible for accomplishing the stated project objectives. Key project management responsibilities include creating clear and attainable project objectives, building the project requirements, and managing the constraints of the project management triangle, which are cost, time, and scope, in order to maintain quality. A good Project Manager acts as project staffers, gathering teams from IT, marketing, distribution and sales to implement an overarching business goal. Learn more.
Social Media Marketers know what content works on various platforms, from Facebook and Twitter to the latest emerging network. They know how to build a community around a brand, turning curious bystanders into customers and customers into advocates. They are quick to respond to crises and opportunities and can measure their results with the latest tools and metrics. When you take a Social Media Specialist job, you make yourself at home on the cutting edge of communication. Learn more.
From keyword-rich copywriting to link building, SEO and SEM specialists know how to balance the needs of search algorithms and end users. Along with copywriting skills and marketing know-how, SEO Specialist jobs require strategic thinking, thorough research, and constant adaptation – what made a search engine happy last year could get a client penalized this year, and an SEO specialist understands know quickly this exciting new world can change. Learn more.
Traffic Coordinators know every aspect of a company’s workflow and production processes, and can be trusted to keep things moving under pressure and on tight deadlines. Traffic Coordinator jobs demand organization, attention to detail, adaptability, and, sometimes, a diplomatic touch. Learn more here.
UI (User Interface) Designers are specialized Graphic Designers concerned overall with how web pages and application screens look, with focus on branding, color, balance, elegance, typography and other purely visual factors. Their skills will be primarily in Photoshop, Fireworks, Illustrator and other graphics programs, while their primary deliverables will be mockups and visual assets like buttons and banners. Need to hire a UI Designer? Learn more about writing a job description here.
Usability Analysts (UA) focus primarily on the customer experience as they interact with software, a website, machinery or another product or service. While they primarily exist in the website design world, the role has begin cropping up in many other industries as a way to keep the customer satisfied – and buying more. If your business is trying to make your website, app or other product well known fun and creative, as well as memorable, it might be time to seek the assistance of a Usability Analyst. Learn more.
User Experience (UX) Designers crunch data, organize information, understand human behavior as it relates to their projects, and create interactive experiences that draw people in and keep them coming back. A UX design job may require research, analysis, sitemaps, taxonomies, wireframes, and more. Great UX Designers think so that their users don’t have to. Learn more.
User Researchers are trained practitioners who focus solely on the end users of the software or website. They will often survey, observe and interview potential users before the solution is ever created. They evaluate early solution concepts to identify strengths, weaknesses, precedents and potential, and test out these concepts with users throughout the development process. Their deliverables may include personas, heuristic evaluations, card sort exercises, and written reports documenting the planning and results of usability testing. Learn more.
Business Analysts work with the business stakeholders to help determine the definition, usefulness and efficacy of the software solution that is being proposed, created or revised. They usually guide and deliver the business and technical requirements documentation, and often participate in the development of the project’s visual style guide. Learn more.
Project Managers specializing in UX will coordinate communications, documentation, schedules, budgets, and resources for the project. They should be highly familiar with the UX skillsets and responsibilities described here. They guide the overall development process, and ensure that all of these interdependent tasks are progressing smoothly and efficiently toward the desired outcome. Learn more.
UX Architects are UX practitioners who, in addition to the skills described above, serve as strategic advisors providing thought leadership and proposing solutions to business stakeholders. They act as UX team leads and mentors for junior level team members, and often participate in content development and social media activities for their projects. They should also provide proactive UX expertise and evangelism to their project teams. Learn more.
UX Developers are, theoretically, folks who provide all the skills and activities listed above while still managing and owning the actual coding and development of the site. Usually, when you see this term, you should have a conversation with the client and determine the size and scope of their project, how many individuals are actually needed, and which specific specialized skills will best suit their needs. Learn more.
Whether creating a live-action video clip or using animation and ActionScript to bring a concept to life, video and motion graphics artists know what works in visual media and why it’s so important to business success. Video Artist jobs require a wide range of film-making skills. Motion Graphics Artists’ jobs may include online games, e-learning projects, Object Oriented Programming, and more. Learn more here.
A Visual Designer is a Graphic Designer, and vice versa. Visual Designers worry about things like color balance, brand image and the aesthetics of a design whether it’s on a web site or an app or an ad. Visual Designers probably dream in full color palettes of perfectly designed images – when they’re not busy creating them in real life. Learn more.
We live in a technology-driven digital era. That makes Web Developers incredibly important to companies that want to leave their Internet-savvy customers with the best impression of their business. Web Developers are the HTML code behind the flash. While they may or may not develop the creative design of a site, they absolutely are responsible for writing the code that creates a functioning website. Learn more.