A Web Design job description should include planning site design by clarifying goals and designing functionality through site navigation by categorizing content and funneling traffic through content. Web designers are responsible for coordinating and collaborating with Account Managers, Copywriter, Graphic Designers and other graphic artists on images, icons, banners, audio, etc. Web designers are also responsible for preparing the site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links and locability by registering with search engines.
A job description for a Web Designer should also include ongoing responsibility information such as maintaining and providing ongoing design of the website, promos and ad banners, seasonal content updates, special promotion materials, etc.
When hiring or creating a web designer job description, keep the following in mind:
Web Designer Responsibilities and Skills Needed
- Web Graphic Design
- Graphic User Interface (GUI)
- Web Programming Experience
- Front End Development
- Rapid Prototype Creation
- Web User Interface Design
- Web Programming Skills
- Illustration Tools
- Web Analytics
- Multimedia Content Development
- Understanding Browser Capabilities
- Client Facing Communication
- Organization, Multiple Project Juggling
- Self Directed
Web Designer Suggested Software Proficiency
- Adobe Creative Suite: Photoshop
- Adobe Creative Suite: Illustrator
- Adobe Creative Suite: InDesign
- Wireframing Tools
- Enterprise Content Management Systems
- Visual Studio
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