• Debunking the “Personal Brand” Myth


    The concept of developing a strong “personal brand” is one that’s gained a lot of traction in recent years. It’s become one of the key elements espoused by career advice experts who are quick to remind you that these days, having a good resume and solid work history sometimes just isn’t enough to get you …

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  • Your Road-Map to a Freelance Graphic Design Career


    If you are considering making a career change and branching out into a freelance graphic design career, how can you get started? If you have no graphic design training or experience, what do you need to do to add this to your repertoire of services offered? Looking to add graphic design to your list of …

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  • Creating a Killer Logo


    Graphic designers tasked with creating eye catching logos for their clients should know one thing above all others: no computer software program in the world is a replacement for good, old fashioned creativity. Logos are all about concept. Seldom does their success have anything to do with technical abilities. Coming up with a killer logo …

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  • Lessons in Winning Your Boss’s Respect


    Winning the respect of your peers is one thing. Winning the respect of your boss, on the other hand, can pay off immeasurably more. Not only will it make your work life all the more harmonious, but it can also significantly boost your career prospects and put you on the fast track to professional success. …

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  • The coming social media video marketing transformation


    If you’re not already convinced that creating and posting video content on social media has the power to establish brand and transform a company’s performance, then you haven’t been paying attention. Either that, or maybe you just haven’t heard some of the most compelling statistics to back up that assessment. Here’s a quick, compelling read …

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  • Essential skills to include on your resume


    If you’ve done your homework on all of the various in existence methods of improving your resume, you’re no doubt well aware of the importance of listing out your skills – all the better for a hiring manager or human resources specialist to get an idea of what you’ll bring to their company in a …

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  • How to nail a phone interview


    Phone interviews are tricky because they have a way of lulling you into a false sense of comfort. Let’s face it, there’s nothing quite as relaxed as talking to a prospective employer from the comfort of your living room in your shorts and t-shirt. But if you want to improve your chances of landing the …

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  • What to do if you don’t hear back on a job


    One of the toughest parts about looking for a job is knowing when to be a pest and knowing when to give it time. Everyone’s been there. You pull off what you consider to be the best interview of your life, float all the way home on cloud nine, and settle down beside the phone …

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  • Video marketing trends you should adopt today


    The mushroom growth in popularity for online video platforms like Vine and YouTube have proven consumers are in love with video. Marketers are also deeply in love with it as a platform that can infuse their efforts with the kind of potent ZING that’s often difficult to achieve via traditional channels. With more mobile devices …

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  • Does your resume really need an objective?


    The modern resume seems to be in an eternal, ever-changing state of flux. What everyone yesterday thought was an absolute essential inclusion to the resume is suddenly old news, superfluous, and in some cases a bad idea. Including an objective in your resume may not fall into the latter category of “bad” – but according …

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