• How to Turn Short-Term Work into a Long-Term Job

    11/23/14

    As a freelancer, you’re blessed with the freedom to move from job to job, which means you regularly get to experience new people and things. The downside is that you’re constantly seeking new employment, and sometimes seem to spend as much time looking for work as you do actually working. One way to ease the …

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  • Don’t Post That! 4 Social Media Activities to Avoid

    11/10/14

    For many, the advent of social media is the best thing since the online job search board. It can be used to great effect to zero in on employment opportunities you wouldn’t otherwise be privy to and to network. But the visibility of social media can also work against your professional life. Social media posts …

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  • Instagramming Your Way to Serious Visibility

    11/3/14

    Instagramming is an effective social media campaign for making an organization more visible to customers, and often comprises part of that organization’s digital strategy. Many Fortune 500 companies rely heavily on Instagram to promote brands such as Nike, Ralph Lauren, Starbucks and Whole Foods. Instagramming is also an important part of social media for small …

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  • Don’t just delegate. Delegate well.

    10/27/14

    Delegation is key to success on any major project. No one person can do everything, and putting the right team in place is one way for a project manager to ensure a project gets done on time and on budget. For those big breakthroughs that bring you in ahead of time and under budget, the …

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  • Debunking the “Personal Brand” Myth

    10/20/14

    The concept of developing a strong “personal brand” is one that’s gained a lot of traction in recent years. It’s become one of the key elements espoused by career advice experts who are quick to remind you that these days, having a good resume and solid work history sometimes just isn’t enough to get you …

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  • Your Road-Map to a Freelance Graphic Design Career

    10/15/14

    If you are considering making a career change and branching out into a freelance graphic design career, how can you get started? If you have no graphic design training or experience, what do you need to do to add this to your repertoire of services offered? Looking to add graphic design to your list of …

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  • Creating a Killer Logo

    10/13/14

    Graphic designers tasked with creating eye catching logos for their clients should know one thing above all others: no computer software program in the world is a replacement for good, old fashioned creativity. Logos are all about concept. Seldom does their success have anything to do with technical abilities. Coming up with a killer logo …

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  • Lessons in Winning Your Boss’s Respect

    10/6/14

    Winning the respect of your peers is one thing. Winning the respect of your boss, on the other hand, can pay off immeasurably more. Not only will it make your work life all the more harmonious, but it can also significantly boost your career prospects and put you on the fast track to professional success. …

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  • The coming social media video marketing transformation

    9/23/14

    If you’re not already convinced that creating and posting video content on social media has the power to establish brand and transform a company’s performance, then you haven’t been paying attention. Either that, or maybe you just haven’t heard some of the most compelling statistics to back up that assessment. Here’s a quick, compelling read …

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  • Essential skills to include on your resume

    9/3/14

    If you’ve done your homework on all of the various in existence methods of improving your resume, you’re no doubt well aware of the importance of listing out your skills – all the better for a hiring manager or human resources specialist to get an idea of what you’ll bring to their company in a …

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