There’s great news for freelance workers and those considering exiting the daily grind and going to work for themselves: freelance jobs are experiencing significant spikes in popularity, leading to greater employment opportunities for professionals who live outside of major metropolitan areas. Gone, it seems, are the days of having to make a big move in search of work. These days, the work is coming to you. But what’s the reason? And what do companies have to gain by offering freelance marketing specialists jobs and other highly influential positions to contracted individuals instead of keeping a permanent in-house staff?
Freelance Workers Are Cheaper to Employ
By hiring freelance workers to perform specific jobs, companies that are struggling to stay afloat can cut some pretty expensive corners. Typically, freelance employees are hired on a temporary basis to perform a specific job. Companies save money by not having to pay for medical insurance, unemployment benefits, and numerous other financial burdens that come with hiring a full time employee. Although freelancers are usually paid more than permanent workers to compensate for this, it’s still a smart economic move to contract work.
Freelance Professionals Offer a Unique Perspective
It’s not just a matter of dollars and cents. Sometimes, it makes sense to look outside of the existing employee pool for new, untested ideas and freelance marketing tips an insider would otherwise never think of. The bottom line is, if you work for a company too long you begin to lose the forest for the trees. Smart businesses inherently understand this, which is why they’re looking in greater numbers to the freelance market for experienced professionals who can see things with fresh eyes.
Some Companies Are Too Busy
One of the most common reasons why businesses opt to outsource freelance web design, freelance graphic design, or freelance marketing jobs is because they’re simply too busy to have their in-house staff handle it. Challenges arise, however, when hiring freezes mandated by widespread spending cuts don’t allow the bringing aboard of more employees to handle the work. Enter the freelance marketing specialist or designer to tackle a particular assignment before moving on. By looking to the freelance market, companies can get critical jobs done without having to overburden their workforce or move mountains to get approval to hire a full time employee.
For more information on finding freelance opportunities, or to hire a freelance professional on a short to long term basis, visit www.artisantalent.com.
Vince F is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
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Artisan Talent is a Digital, Marketing and Creative Staffing Firm placing talent in jobs perfectly matched with their skills all over the US.
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