If you want to take advantage of every opportunity, then chances are that viral marketing videos are a big part of your next campaign. The interplay between video marketing and content marketing is pretty fascinating when you take a step back and look at the bigger picture. Here are a few ways that the average video marketing strategy is being influenced by content marketing and vice versa.
Everyone is Using Video
Studies show that over half of all major companies in the US use some form of video marketing. This has created an arena where simply being informative, or even entertaining, no longer cuts it. Integrating your video and content marketing campaigns while creating videos that can stand alone without context is challenging, but the good news is that you don’t need to break the bank doing it. Try experimenting, play with some ideas and make cheap videos and see what sticks.
Content Curation is Now “A Thing”
There is so much stuff on the internet now that it is almost impossible to wade through casually. If you don’t have six hours a night to devote to it, then you’re simply not going to find the best content out there that relates to your industry. Content curators specialize in finding and sharing the best of the best of what’s out there, and this has affected how we create content and distribute it.
Mobile Content Reigns
More than half of Americans now have some sort of mobile device or other. SEO and keywords are still an important component of web marketing, but because that science doesn’t really apply to video and image content, simply creating good, sharable content first, and considering SEO second, is now a much more effective way to market.
The “Big Secret” of content marketing is really quite simple. It comes down to something that Kurt Vonnegut said about writing. Paraphrasing here: use the time of a complete stranger in such a way that it won’t be wasted.
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