Depending on the size of your business or desire for growth, you will need to employ either marketing managers or marketing communications managers. You may even need both types of professionals to achieve corporate goals. There is a slight difference in job descriptions that should be understood before you hire talent to assist your company with marketing and public relations promotions.
Responsibilities of the Marketing Manager
The marketing manager is delegated many tasks related to promotion and sales. According to a general description put forth by the government Bureau of Labor Statistics, the marketing manager is the one who will direct sales activities and creates all marketing policies. They also hire and train staff, and they evaluate employee performance. Another area they may be included in is budget recommendations, approvals of expenditures and possibly directing appropriations to be used in research and product development.
Responsibilities of the Marketing Communications Managers
Marketing communications managers are involved in all aspects of marketing, but their primary focus is on how the company looks to the public at large. They will write up press releases, develop and run public relations programs, and in some cases assist with fundraising. These managers are the ones you want to call on to create your online interactive marketing programs. They create advertisements and content that gain public trust, encourages public participation in website promotional content, and brings the public to that website. All of these activities increase ad reach and effectiveness, and they help increase sales at lower overall costs.
Two Worlds in the Same Profession
Both of these professionals work with corporate communications, developing and running marketing strategies and campaigns. They work with focus groups and other marketing staff to develop promotions and advertising for either print or web content. They look at the company’s business plans and create promotional devices and plans that will help achieve corporate goals. Marketing managers are the professionals you need to work up plans to generate sales. Marketing communication managers are the ones you want to gain public awareness and to handle public relations plans.
Which Professional Do You Need?
This is the question that your professional creative staffing agency can answer best. The type of manager or mangers required depends upon the stage of growth of your company. For example, if you are in a start-up stage, you need to develop your business plan. The general marketing managers will be most effective for you now, in the planning stages. Once your company is stabilized and begins to grow, bring in the marketing communications managers to fine-tune the marketing plans. They decide what will work best for your company in the manner of communications needed. You may be at a point where solid advertising is a first step. In contrast, you might be a small company that can use online communications to grow the company at a fast pace.
Marketing is not a piece-meal or add-on category to business plans. It needs to be included at the start, developed and broaden as the company grows. Consult with your creative staffing company before making any decisions, to assure that you obtain the best direction for your marketing efforts.
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Artisan Talent is a Digital, Marketing and Creative Staffing Firm placing talent in jobs perfectly matched with their skills all over the US.
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