QR codes, those little black and white blocks you see that look like something between a crossword puzzle and a serial bar code, are a lot easier to create than you might think. These codes, allowing people to scan it with their cell phones and then find web content from the information contained therein, can be created in three simple steps.
1. Get a Code Generator
Three of the top QR code mobile web applications are Microsoft Tag, Kaywa, and GOQR.me. All three have their strengths and weaknesses. A cool thing about MS Tag is that you can create colored QR codes, Kaywa allows a lot of options for custom design, and GOQR allows you to read to text. All three of these generators are made by mobile developers who know exactly what you need to make your first QR code easy to design and publish.
2. Draw it, Link it, and Test it
All right, that’s three steps, but they’re part of the same process. Take the time to come up with a neat custom design and be willing to revise as you go. QR codes that catch the eye or that reflect your brand’s logo can be a great way to get people scanning and downloading. When linking, make sure that you’re linking to the most relevant web content. The link on the back of a DVD case, for instance, should link to the additional web content, not the main page of your website. Now test the code to make sure that your link works.
3. Track it
Finally, you’ll want to track your QR code. If you’re not getting a lot of incoming visits, then you probably want to rethink where you’re putting your QR code. If you’re getting a lot of interest, then you know to keep doing what you’re doing. Most QR generators allow tracking, so take advantage.