Copywriter Job Description
Tweets, websites, entire ad campaigns… a copywriter writes them all. They translate marketing objectives into captivating campaigns that inspire action. Copy, content, and concepts are three of their favorite things… along with alliteration! Great copywriters use the wit, heart, and humor along with the power of the words to drive audiences to action. Whether a copywriting job requires an unforgettable concept, a punchy headline, or an email that converts, a copywriter can translate a brand’s core identity into the right call to action. The best copywriters are also great collaborators because they are, above all, keen listeners.
Daily tasks vary widely depending on the type of content needed, but all copywriters need to be able to understand the customer and clients they will be writing for. Their main task is to communicate to customers in their terms and on their level so the advertiser’s sales message is readily received. They also need to be able to understand a client’s product, have knowledge of advertising themes/methods, and produce quickly. Good writers present ideas and drafts to clients using a wide variety of language and tonality based on the product and medium. Projects can include written content for publications, broadcast, internet media, and social media to promote the sale of goods or services.
Sample of Reported Copywriter Job Description Job Titles
- Advertising Associate
- Advertising Copy Writer
- Advertising Writer
- Communications Specialist
- Copywriter (Copy Writer)
- Freelance Copywriter
- Creative Copywriter
- Digital Copywriter
- Production Director
- Web Content Writer
- Blog Writer
- Social Media Copywriter
- Technical Writer
Copywriter Skills Needed
- Excellent Language Proficiency
Knowledge of the structure and content of the desired language including meaning and spelling of words, rules of composition, and grammar, in addition to advanced reading comprehension skills.
- Above Average Communication Skills
This includes alternative ways to inform and entertain via written, oral, and visual media as well as excellent active listening skills.
- Media Knowledge
Knowledge of media production, communication, and dissemination techniques and methods.
- Sales and Marketing Techniques
Knowledge of principles and methods for showing, promoting, and selling products or services. Knowledge of marketing strategy and tactics across print and digital is needed along with current trends in product demonstration and sales techniques.
- Customer Service
Ability to provide and knowledge of the principles and processes for providing customer and personal services.
- Clerical Skills
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Copywriter Suggested Software Proficiency
- Microsoft Office Suite
- Google Drive Documents
- Online Project Management Tools (Basecamp, Asana, etc.)
- Blogging Platforms and Social Media Sites (WordPress, Facebook, etc)
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