A freelance graphic designer in a difficult market may need to get creative when it comes to finding clients. Fortunately, designers are already creative!
Teaming Up
One of the best ways to build your clientele is to consider teaming up for freelance success. This includes joining forces with someone in a related field. A designer and copywriter might market themselves as a team. A graphic artist and a programmer might help each other out on projects, allowing each to market the other’s skills and look like a more vibrant business. A web designer might market services through a local copy center, allowing the copy center to offer a service not available at big-box stores while reaching new markets.
Money
The important thing in all these arrangements is money. Sit down ahead of time and talk through as many possible scenarios as you can. If the web designer brings a new client to the copy center, is she entitled to a fee? If the graphic artist and the programmer create a game together, who will market it and how will they split the money? What if the copywriter is supposed to get half the money for team projects, but the job required twice as much design time as writing time, what happens then?
Communication
Even if you have a trust relationship with another professional — even if that person is your spouse or your sister — communicating ahead of time about financial issues will help things go more smoothly. Teaming up for freelance success is another option to add to your arsenal.
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Artisan Talent is a Digital, Marketing and Creative Staffing Firm placing talent in jobs perfectly matched with their skills all over the US.
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