Traditional and New Duties of an Interactive Marketing Manager

While the job title of “interactive marketing manager” is somewhat new to many companies, opportunities in this field are increasing. Even the usually conservative U.S. Bureau of Labor Statistics predicts steady growth for those marketing managers that have expertise in the digital world of contemporary business. As freelance and full time staffing agencies will confirm, those with interactive experience combined with Master’s Degrees face an even brighter employment future.

The classic duties of managerial marketing careers are evolving to reflect the needs of the digital marketplace. Their overall focus, however, remains to develop and execute successful strategies that generate revenue, keep customers satisfied and strengthen their brand.

Typical interactive marketing manager duties include:

Planning and developing marketing strategies

Often serving as a social media community manager as well as marketing guru for all digital interactive activities, developing effective strategies is task number one.

Testing and measuring marketing campaign results

Unless measured, tested and evaluated, few strategies can boast success. Measuring results provides data that reinforces strategies or recommends changes.

Maximizing social media and website interactivity

The strength of social networks and effective websites is their interactivity, allowing visitors to deliver immediate feedback.

Leading creative teams to spur and manage innovative marketing programs

Creative staff needs the supervision of a knowledgeable, digital professional.

Managing web designers, production staff and IT personnel to motivate high performance

The combination of creativity, production and data personnel pose management challenges that interactive marketing managers can surmount, while creating a cohesive, high performing unit.

Managing digital vendor relationships

Third party suppliers and/or collaborators are important to marketing strategies. Marketing managers familiar with the language, processes and logistics with interactive software can best manage these necessary relationships.

Preparing reports for executive management

The intimate involvement of interactive marketing managers with all aspects of marketing strategies enable these professionals to create the meaningful reports senior management desires.

While some of these duties are more challenging than others, an effective interactive marketing manager typically earns anywhere between $50,000 and $150,000 per year as a full time employee. Freelancers can earn equally lucrative incomes if they cultivate a good client base with consistent work. For more information, Please see this: Marketing Professional Job description

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