Marketing Professional Job Description
If the global economy is driven by commerce, what profession provides the engine that drives sales?
The answer is marketing.
Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine pricing based on product demand and supply, help maximize a firm’s profits, and grow market share for a business. They also aid in new product development and critique market trends. Within the profession there are a variety of job titles:
- Brand Manager
- Account Supervisor
- Business Development Executive
- Market Development Manager
- Marketing Coordinator
- Marketing Manager
- Product Manager
- Social Media Marketing Manager
The day-to-day tasks of a marketing professional could include research, market analysis and strategy development as well as budget management.
Marketing Professional Skills Needed
Marketing professionals must be familiar with a variety of marketing techniques and venues. They should have an eye for branding, instinctively understanding consumer behavior, but should also be able to extrapolate the data that proves a particular marketing strategy.
Marketing professionals often interact with clients from a variety of industries, so a pleasing personality, patience, and organizational skills are important. They should rank high in reading comprehension and be active and engaging listeners with good deductive reasoning skills.
Most marketing roles include working with teams to tackle specific projects in a corporate or advertising agency environment. Marketing professionals can also be freelance or solo entrepreneurs working from home. They typically spend long hours in front of a computer or on the telephone.
The marketing professional must be language proficient and a skilled communicator across a variety of platforms. Business and industry knowledge is a plus, and customer service skills are mandatory. Understanding media production methods, including visual, oral, written and other methods are also important.
Suggested Software Proficiency
Marketing professionals need to understand a variety of marketing tools beyond the Microsoft suite of products. Here is just a sample:
- Online reporting software like Nedstat Sitestat
- Customer relationship management (CRM) software like QAD Marketing Automation
- Database user interfaces such as Microsoft Access
- Planning programs including Oracle PeopleSoft
- Graphics imagery software like Adobe Flash
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