Art makes you feel something; design makes you do something. A great Graphic Designer combines brand standards, color theory, graphic elements, and typography to make audiences do both. Getting graphic design jobs requires a strong background in design theory, hands-on skills in the latest version of Adobe Creative Suite, and a portfolio that spans various styles and industries. This job differs from that of a Web Designer.
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Graphic Designer Job Description
Graphic designers create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc. Graphic Designers design (or create) graphics to meet specific commercial or promotional needs, such as packaging, displays, logos, or imagery for print and digital uses including banner ads, social media posts, website graphics, magazine advertorials, etc. They will use a variety of mediums to achieve artistic or decorative effects and often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text work together in a specific layout. They will collaborate closely with Copywriters. They can transform statistical data into visual graphics and diagrams, often creating infographics, which can make complex ideas more accessible.
Graphic design is important in the sales and marketing of products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing. Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used in packaging for various types of retail products, while others may work on the visual design used on a book jacket.
Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive and may be employed on a freelance basis, hired in-house, or working within an agency. Employment of graphic designers is projected to grow 7% from 2012 to 2022 according to Truity.com.
Graphic Designer Skills Needed
- Computer fluency in Mac and PC
- Knowledge of design techniques, tools, and principles
- Typography knowledge
- Multimedia content development
- Media production, communication, and dissemination techniques
- Understanding browser capabilities
- Creativity and originality
- Fluency of ideas
- Attention to detail
- Adaptability, flexibility
- Client facing communication
- Organization, ability to juggle multiple projects
- Self directed
Graphic Designer Suggested Software Proficiency
- Adobe Creative Suite: Photoshop
- Adobe Creative Suite: Illustrator
- Adobe Creative Suite: InDesign
- Adobe Freehand
- Adobe After Effects
- AutoCAD Software
- CAAD Software
- Microsoft Publisher
- Microsoft Visto
- Corel and CorelDraw Graphic Suite
- Apple Final Cut Pro
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